```html A Practical Framework for Integrating AI in User Research User research is the bedrock of ex..
We Create Products
Featured Product
DESA New Website & App
The collaboration between DESA and Switas Consultancy resulted in a record-breaking go-live process.
View Case StudyCreates Products, Uplifts Conversions
& Uplift Conversions
Latest Success
+25% Conv. Rate Uplift
By leveraging data-driven insights, A/B testing, and UX/UI improvements for ByFood
Read the StoryHighlights
Just Started
Evidea Conversion Rate Optimization
AI-Powered Insights
All Latest Trends
Stay ahead of the curve. Daily curated updates summarized by AI.
View Trend Dashboard →
Who do we work with?
Trusted by Leading Brands
Latest Articles
Read More
In the relentless pursuit of creating products that resonate with users, user research stands as a f..
Read More
User research is the bedrock of exceptional product design and effective marketing. It’s the proce..
Read More
In the relentless pursuit of product-market fit, user research has always been the North Star for pr..
Read More
For decades, user research has been the bedrock of great product design and effective marketing. The..
Read More
In the world of product design and user experience, data is king. We meticulously collect it through..
We highlighted Microsoft Clarity as a product built with practical, real-world use cases in mind by real product people who understand the challenges companies like Switas face. Features such as rage clicks and JavaScript error tracking proved invaluable in identifying user frustrations and technical issues, enabling targeted improvements that directly impacted user experience and conversion rates.