Challenge
Dexia, a textile brand known for its premium quality fabrics, faced a challenge in growing its social media presence and enhancing its website experience. Despite having a strong product offering, the brand struggled with low engagement rates, stagnant follower growth, and an outdated web interface that did not fully reflect its brand identity. To stay competitive and build a more loyal customer base, Dexia needed a strategic approach to amplify its online presence and optimize its digital experience.
Approach
Switas developed a comprehensive strategy encompassing both social media and web experience improvements. Our approach included:
- Content Revamp & Storytelling: We shifted Dexia’s content strategy to focus on visually compelling storytelling, emphasizing the brand’s craftsmanship, behind-the-scenes processes, and real customer experiences.
- Interactive & Engaging Posts: Implemented dynamic content formats such as polls, quizzes, user-generated content showcases, and live Q&A sessions to drive engagement.
- Influencer & Community Collaborations: Partnered with key fashion influencers and industry experts to boost reach and credibility, while also leveraging Dexia’s existing customer base for organic engagement.
- Hashtag & Trend Optimization: Identified trending industry hashtags and created unique branded hashtags to increase content discoverability and community engagement.
- Web Page Face Uplift: Redesigned Dexia’s website to align with modern UI/UX standards, ensuring a seamless and visually appealing digital experience.
- Web Page Research & UX/UI Projects: Conducted in-depth research to identify pain points and areas of improvement on Dexia’s website. Switas developed and implemented UX and UI projects to enhance navigation, improve user flow, and optimize conversion rates.
- Data-Driven Adjustments: Continuously analyzed performance metrics and adapted both social media and website strategies based on audience behavior insights, ensuring maximum impact and sustained growth.
Results
Switas’ targeted digital and social media efforts delivered exceptional results within a short period:
- 2x Growth in Engagement: Dexia’s engagement rate doubled, with significant increases in likes, comments, and shares across all platforms.
- 100% Increase in Follower Count: The brand’s social media following grew exponentially, expanding its reach to a wider audience.
- Enhanced Web Experience: The updated website design improved usability, resulting in longer session durations and increased conversions.
- Higher Customer Interaction: More direct messages, website visits, and inquiries translated into increased customer engagement and sales opportunities.
- Improved Brand Loyalty: The community-focused approach strengthened customer relationships and brand affinity.
Conclusion
Switas’ data-driven and interactive digital strategy transformed Dexia’s online presence, establishing it as an engaging and dynamic brand. By prioritizing compelling storytelling, interactive content, and community engagement, alongside a complete website uplift, we successfully doubled both Dexia’s follower count and engagement rate while optimizing its digital experience. This case study highlights how a combined approach to social media and UX/UI improvements can significantly elevate brand growth.
