Challenge
Oniki, a next-generation hybrid event platform, needed to elevate its market presence and user experience. Despite offering a cutting-edge B2B matching system and AI-powered event solutions, the brand faced challenges in maintaining consistent engagement, optimizing its user journey, and standing out in the competitive event technology landscape. To achieve sustained growth, Oniki required a comprehensive growth management strategy encompassing creatives, social media, UX/UI design, and in-depth product research.
Approach
Switas implemented a multi-faceted growth strategy tailored to Oniki’s needs, focusing on brand visibility, engagement, and user experience. Our approach included:
- Creative & Brand Storytelling: Developed high-quality, visually compelling content and marketing assets to reinforce Oniki’s brand identity and value proposition.
- Social Media Management: Curated and managed engaging content across Oniki’s social channels, fostering a dynamic community while increasing brand awareness and interaction.
- UX/UI Design Optimization: Conducted usability research and designed an intuitive interface that streamlined event navigation and enhanced user interactions.
- Product Research: Conducted market research and competitor analysis to refine Oniki’s offerings and identify key user needs for continuous improvement.
Results
Through Switas' strategic growth management, Oniki achieved significant improvements in brand presence and user experience:
- Optimized User Journey: Product research insights led to key feature enhancements, improving overall user satisfaction.
- Sustainable Growth Strategy: The implementation of data-driven decisions ensured continuous refinement and long-term success.
Conclusion
Switas' comprehensive approach to growth management empowered Oniki to expand its reach, refine its user experience, and strengthen its position in the event industry. By integrating creative strategies, social media engagement, UX/UI optimization, and product research, Oniki successfully transformed its brand presence and user interactions.
