Challenge
Otelz, a leading online hotel booking platform, aimed to enhance its conversion rates and improve the overall user experience. Despite a strong market presence, key friction points in the booking funnel led to drop-offs and lower-than-expected conversions. To maximize revenue and optimize the customer journey, Otelz needed a comprehensive CRO (Conversion Rate Optimization) strategy supported by data-driven testing.
Approach
Switas conducted a full-scale CRO audit of Otelz, identifying bottlenecks and user pain points. We implemented an iterative testing process to refine and enhance the booking experience. Our approach included:
- Website & Funnel Analysis: Conducted an in-depth audit of Otelz’s booking flow, identifying friction points and drop-off areas.
- A/B Testing & Experimentation: Designed and executed multiple A/B and multivariate tests to validate hypothesis-driven improvements.
- UI/UX Enhancements: Optimized page layouts, call-to-action buttons, and form structures to create a more seamless and user-friendly experience.
- Personalized Recommendations: Leveraged behavioral data to implement personalized offers, improving relevance and conversion likelihood.
- Performance Tracking & Adjustments: Continuously monitored test results, iterating on successful experiments to scale improvements across the platform.
Results
Switas’ CRO strategy delivered outstanding results for Otelz, leading to:
- More than 10% Conversion Rate Uplifts: Several tests resulted in conversion rate increases exceeding 10%, significantly improving booking volume.
- Reduced Drop-Off Rates: Streamlined booking funnel led to a noticeable decrease in cart abandonment and session drop-offs.
- Enhanced User Engagement: Improved page speed, navigation, and checkout experience contributed to higher user satisfaction.
- Data-Backed Optimization Framework: Established a continuous CRO testing culture, ensuring long-term sustainable growth.
Conclusion
Through a strategic CRO approach, Switas helped Otelz unlock new growth opportunities by fine-tuning user experience and eliminating conversion barriers. By leveraging data-driven insights and iterative testing, we successfully enhanced Otelz’s booking process, leading to significant revenue and engagement growth.
