Challenge
Sabah Newspaper’s website(sabah.com.tr), faced significant challenges with page speed and web performance. Slow loading times negatively impacted user experience, leading to higher bounce rates and reduced engagement. Additionally, poor performance affected search engine rankings, limiting organic reach. To maintain its position as a leading news portal, Sabah needed a structured audit and optimization strategy to enhance its web performance.
Approach
Switas conducted a comprehensive audit of Sabah’s website performance, identifying key bottlenecks affecting speed and usability. Our strategy included:
- Page Speed Audit: Analyzed the website’s Core Web Vitals, page load times, and server response efficiency to detect critical performance issues.
- Code & Asset Optimization: Minimized unnecessary JavaScript and CSS files, optimized images, and leveraged modern file formats to reduce page load size.
- Server & Caching Improvements: Implemented advanced caching mechanisms and server-side optimizations to improve content delivery and reduce latency.
- Third-Party Script Evaluation: Reviewed and optimized external scripts, including ad networks and tracking pixels, to minimize performance bottlenecks.
- Lazy Loading & Asynchronous Loading: Applied lazy loading for images and asynchronous loading for non-essential resources to prioritize key content delivery.
- Mobile Performance Enhancements: Focused on improving mobile speed and usability, ensuring a smooth experience across all devices.
Conclusion
By leveraging Switas' expertise in web performance optimization, Sabah Newspaper successfully improved its website speed and user experience. The structured audit and targeted enhancements not only boosted engagement and search rankings but also reinforced Sabah’s reputation as a fast, reliable news source in the digital landscape.
