Challenge
Istanbul.com aimed to enhance its digital platform to provide a more engaging and user-friendly experience for travelers. The primary objectives were to conduct in-depth product research, create an intuitive design, manage the project effectively, and ensure a seamless SEO migration to maintain and improve search engine rankings.
Approach
Switas was engaged to fully manage the product research, product design, project management, and SEO migration for Istanbul.com. Our comprehensive approach included:
- Product Research: Conducted thorough market research to understand the needs and preferences of travelers visiting Istanbul. This involved analyzing competitor websites, gathering user feedback, and identifying key functionalities required for a successful travel platform.
- Product Design: Designed a user-centric interface that enhances the overall travel planning experience. This phase included creating wireframes, prototypes, and final design layouts to ensure a seamless and engaging user experience.
- Project Management: Oversaw the entire project lifecycle to ensure timely delivery and alignment with Istanbul.com’s business goals. This involved regular updates, milestone tracking, and coordinating efforts across different teams.
- SEO Migration: Developed and executed a detailed SEO migration plan to ensure a smooth transition to the new website without losing search engine rankings. This included mapping old URLs to new ones, updating sitemaps, and setting up 301 redirects.
Implementation
The project was completed in several key phases:
- User-Centric Research: Engaged with travelers and potential users to gather detailed insights and validate design concepts.
- Iterative Design Process: Continuously refined designs based on feedback and usability tests to ensure an optimal user experience.
- Agile Project Management: Implemented an agile project management approach to allow flexibility and adaptability throughout the project.
- SEO Best Practices: Ensured all SEO best practices were followed during the migration to maintain and improve search engine rankings.
Results
The comprehensive approach led by Switas yielded significant positive outcomes for Istanbul.com:
- Enhanced User Experience: Delivered an intuitive and visually appealing website that provides a seamless travel planning experience.
- Maintained SEO Performance: Successfully executed the SEO migration, maintaining and even improving search engine rankings post-migration.
- Increased User Engagement: Higher engagement rates as users found it easier to navigate and utilize the platform’s features.
- Improved Organic Traffic: The combination of optimized SEO and enhanced user experience resulted in increased organic traffic to the website.
Conclusion
Switas’s comprehensive management of Istanbul.com’s product research, design, project management, and SEO migration ensured a successful revamp of their travel platform. By focusing on user-centric design and meticulous project execution, we significantly enhanced the website’s user experience and maintained strong SEO performance.