Challenge
Intercomp, a well-established technology company, operates alongside its sibling brands TRN Teknoloji, DGN Dönüşüm, and Bosscubes. While these brands offer cutting-edge solutions in their respective industries, they faced challenges in creating a unified corporate identity, enhancing brand strategy, and achieving a stronger digital presence. The need for a well-structured brand identity, cohesive web presence, and strategic growth initiatives was evident to establish credibility and improve market positioning.
Approach
Switas provided a comprehensive growth consultancy package to Intercomp and its sibling brands, ensuring consistency, professionalism, and enhanced brand visibility. Our strategy included:
- Corporate Identity Development: Created a distinct and professional corporate identity for each brand while maintaining a cohesive connection between them. This included defining brand positioning, visual identity, and communication style.
- Brandbook Creation: Developed detailed brand guidelines for Intercomp, TRN Teknoloji, DGN Dönüşüm, and Bosscubes. These brandbooks outlined logo usage, typography, color palettes, and brand tone to ensure consistency across all communication channels.
- Web Page Design & Development: Designed and developed modern, user-friendly websites for each brand, improving usability, navigation, and visual appeal. The web pages were optimized for conversion, reflecting each brand's unique value proposition while maintaining a cohesive look and feel.
- Brand Strategy & Positioning: Conducted in-depth market research and competitor analysis to refine brand positioning and messaging. Switas provided a clear roadmap for each brand to align with their target audience and industry trends.
- Growth Consultancy: Implemented a data-driven growth strategy, helping Intercomp and its sibling brands increase brand awareness, audience engagement, and overall market impact. This included digital marketing strategies, performance tracking, and continuous optimization.
Results
Switas' strategic interventions led to significant improvements across all brands:
- Enhanced Corporate Identity: A unified yet distinct brand identity was successfully implemented across Intercomp and its sibling brands.
- Improved Brand Recognition: The professional brandbooks ensured a consistent and recognizable brand presence across all platforms.
- Modernized Web Presence: User-friendly, responsive websites improved visitor engagement and conversion rates.
- Stronger Market Positioning: Clearer messaging and refined strategies positioned each brand more effectively in their respective industries.
- Increased Brand Engagement: Digital growth strategies led to a higher level of audience interaction and brand awareness.
Conclusion
By partnering with Switas, Intercomp and its sibling brands transformed their corporate identity, digital presence, and brand strategy. The structured and data-driven approach helped establish a stronger market presence, ensuring long-term growth and industry leadership.
