Approach
Vitra sought to deepen its engagement with the architectural community by creating a specialized digital platform that would allow architects to explore, design, and create using Vitra’s extensive product range. Leveraging the occasion of World Architecture Day, Vitra aimed to enhance brand loyalty and inspire architects through a unique tool that showcased Vitra’s commitment to supporting architectural creativity.
Challenge
The primary challenge was to design and develop a platform that not only provided a seamless and intuitive user experience but also offered advanced design tools tailored to the needs of architects. Additionally, the platform needed to reflect Vitra’s brand identity and high standards of quality and innovation, ensuring it stood out in a competitive market.
Implementation
- Product Research: Conducted market and user research to understand the specific needs and preferences of architects working with Vitra. Analyzed competitor platforms to identify opportunities for differentiation.
- Product Design: Developed a user-centric design with intuitive navigation and visually appealing interfaces. Integrated creative tools that allowed architects to explore Vitra’s product range, create custom designs, and visualize their projects. Ensured the design aligned with Vitra’s brand identity.
- Product Development: Built a robust, scalable, and secure microsite using the latest web technologies. Implemented interactive features and advanced design tools for architects. Ensured the microsite was fully responsive for optimal use across all devices.
- Engagement Activities: Launched creative challenges and provided a resource library with product catalogs, design inspiration, and technical specifications.
Enabled architects to use interactive tools to visualize their projects and experiment with Vitra’s product offerings.
Conclusion
The launch of WADVitra.com on World Architecture Day was a resounding success. The platform attracted hundreds of architects who actively engaged with Vitra’s products, creating and sharing numerous high-quality designs. The initiative significantly strengthened Vitra’s relationship with the architectural community, positioning the brand as a key supporter of architectural innovation. Selected creatives were professionally printed and sent to the respective architects, providing a tangible connection to their digital creations and reinforcing brand engagement.
