Yes! Competitor and market analysis, a common tool used in product research, sheds light on pricing trends, consumer expectations and perceived value. This assists in establishing competitive and profitable pricing strategies.
While this process can be helpful in almost all industries, including SaaS, technology, e-commerce, healthcare, and consumer goods to name a few. A strategic understanding of a product’s market and users is relevant to any business creating or improving a product.
Product research lays the groundwork for product design by making it very clear about what the product will be capable of and whether it meets user expectations, market demand and addresses the gaps and pain points identified. Such a design is not only functional but also relevant in the market.
Product research is more about assessing the market landscape, studying competitors and trends, and understanding demand shaping to define opportunities and threats. It is about positioning your product in the right place in the market. In contrast, user research focuses on the end-users, delving into their needs, behaviors, and pain points to guide user-centered design and functionality. The combination of these results in a solid foundation for successful product roadmaps.
There is no industry that cannot be benefited from user research — e-commerce, SaaS, mobile app and enterprise platforms, all have their digital touchpoints. It is especially useful for businesses wanting to improve user experience, increase conversion rates or introduce new products.
User research also helps define what problems to solve, what features users want as well as how they behave, enabling you to target issues and synchronize your platform with their visions. This results in enhanced usability, increased engagement, and overall satisfaction.
Yes, most user research methods, like surveys, usability testing and session recordings, can be done remotely. With this, we have access to an audience which is diverse and can collate the same much faster, without geographic boundaries.
So we will customize our research approaches according to your business objectives and the target audience. We prioritize collecting insights that are directly pertinent to your users’ unique needs and behaviors through tools such as surveys, interviews, and analytics.
Yes! Even great web apps could use some improvement. CRO helps understand how user behaviour in great details by uncovering hidden problems and optimization opportunities that are not immediately visible.
This means that the more traffic they receive, the more data they have to run tests, but even sites with average traffic have opportunities for CRO. Use data-driven strategies to target high-value areas to boost UX and conversions.
How long it takes to get results will vary based on the complexity of the platform and the nature of the optimization. Getting initial insights and quick wins can be done in a few weeks, while deeper testing and refinements may take a couple of months.
Absolutely! You can perform UX audits for desktop or mobile websites but also for mobile applications as well. Starting with native app (iOS or Android) and ending up with a cross-platform application, our UX audit assesses usability, navigation, performance, and overall user experience. Leveraging app-specific user behavior and design patterns, we pinpoint areas for improvement and make actionable recommendations to increase engagement and retention across all digital touchpoints.
It enables you to discover where the problem lies and how to rectify with drive-based analysis. Such improvements create a more seamless experience, increased user engagement, and improved conversions.
Not at all. It is a non-invasive process that does not interfere with your day-to-day operations. It runs side by side with your activities, posing no significant burden on your workflows.
You’ll get a full report with a score summary, benchmarking analysis, improvement recommendations and actionable takeaways. We can also work with you to design presentations so your essential stakeholders have a clear understanding and are compelled to make improvements.
Yes. Whereas analytics tools simply shows you logs or raw information, a UX Audit interprets this data and shows you the hidden story behind the numbers. It will blend quantitative analysis with qualitative evaluations like heuristic reviews and competitor benchmarking to deliver a 360-degree perspective.
Yes, Switas offers comprehensive post-launch support, including maintenance, updates, and technical troubleshooting. We provided ongoing support for a cosmetics company after their e-commerce site launch, ensuring it continued to operate smoothly and adapt to evolving customer needs.
The development timeline typically ranges from 6 to 12 months, depending on the complexity of the project. For example, we recently completed a full e-commerce platform for a luxury beauty brand in 10 months, including custom features like virtual product try-ons.
Yes, Switas develops subscription-based e-commerce platforms, offering customers the convenience of receiving regular product deliveries. We recently built a subscription platform for a skincare brand that led to a 50% increase in recurring revenue.
Switas prioritizes user experience by designing intuitive, visually appealing e-commerce platforms that guide customers effortlessly through the purchasing process. A beauty brand’s conversion rates improved by 20% after we revamped their site’s UX.
Yes, Switas provides solutions to manage global distribution, ensuring seamless coordination between warehouses, suppliers, and retailers. We implemented a global distribution system for a cosmetics brand that reduced shipping delays by 25%.
Switas helps cosmetics brands track and reduce their environmental impact by implementing tools to monitor resource usage and integrate sustainable practices. We recently assisted a clean beauty brand with a digital tool that tracked and reported their sustainable sourcing efforts.
Yes, Switas can develop interactive tools that allow customers to personalize their beauty products, such as choosing colors or ingredients. We recently launched a custom makeup tool for a client that increased their online engagement and sales.
Yes, Switas integrates social media platforms into cosmetics websites to boost brand engagement and allow users to share their purchases or reviews. A recent client saw a 40% increase in referral traffic through social media sharing features.
Switas offers scalable solutions that grow with the business, including cloud-based platforms and automated operations. We helped a mid-sized beauty brand scale their operations as they expanded globally, ensuring seamless logistics and supply chain management.