Home > Glossary
Designing products that can be used by people with various abilities.
The management of creative processes, ensuring visual elements align with the concept.
A methodology for iterative and incremental software development.
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
A performance-based marketing strategy where businesses reward affiliates for each customer brought by their marketing efforts.
A set of rules used by social media platforms to determine which content is shown to users.
The percentage of visitors who leave a site after viewing only one page.
Writing and publishing articles on a blog to engage an audience.
The process of creating a unique image and identity for a product.
Comparing your product’s performance against industry standards or competitors.
Using narratives to connect with audiences and convey the brand’s values and messages.
The promotion of a brand by its customers or employees on social media.
Server-side development that powers the frontend.
Large volumes of data that can be analyzed for insights.
The practice of merging code changes frequently.
A series of coordinated marketing efforts to achieve a specific goal.
A schedule of when and where you plan to publish upcoming social media posts.
Analyzing the paths users take through a website.
The entire experience a customer has with a product or service.
Managing the people side of change to achieve a required business outcome.
A measure of the relationship between two variables.
Creating and sharing valuable content to attract and engage an audience.
Information provided by customers about their experience with a product.
A prompt that encourages users to take a specific action.
A collection of reusable components and guidelines for product design.
A problem-solving approach that involves understanding the user, challenging assumptions, and redefining problems.
Private messages sent between users on social media platforms.
Examining data to draw conclusions and support decision-making.
Established usability principles used to evaluate user interfaces.
Online advertising that involves displaying ads on websites, apps, or social media.
Content created based on data and analytics to ensure its effectiveness.
A set of practices that combines software development and IT operations.
Gathering information for analysis.
The process of removing or correcting inaccurate data.
Making decisions based on data analysis.
Using email to send advertisements, request business, or solicit sales or donations.
Managing errors in a program to prevent crashes and provide useful feedback.
Measuring where and how users look at a website or app.
Rules and standards for creating and publishing content.
The process of extracting data from various sources, transforming it for analysis, and loading it into a data warehouse.
The level of interaction users have with a website or app.
Monitoring external factors that could impact an organization.
Studying users in their natural environment.
Creating content that evokes emotions to connect with the audience.
A metric that measures the level of interaction (likes, comments, shares) with social media content.
A tool to understand users' emotions and behaviors.
The practical advantages a product or service offers to users.
Group discussions used to gather opinions about a product.
Client-side development that interacts with the user.
Guiding groups to successful decision-making and problem-solving.
Predicting future trends based on historical data.
Analyzing how users interact with forms on a website.
The structure and presentation of content, such as text, images, video, or infographics.
Users who subscribe to updates from your social media account.
Examining each step users take towards conversion.
The strategy of guiding potential customers through the buying process.
Visual elements used in content creation.
A version control system for tracking changes in code.
Psychological theories about how people perceive visual elements as unified wholes.
Research that aims to generate ideas and insights for product development.
Delivering content to a user based on their geographic location.
Adding location information to social media posts.
Comparing current performance with desired performance.
Writing and publishing an article on someone else's website to reach a broader audience.
Monitoring specific actions that indicate user engagement or conversion.
A web analytics service offered by Google that tracks and reports website traffic.
A word or phrase preceded by a hash sign (#) used on social media to categorize content.
The title or caption of an advertisement or content piece designed to attract attention.
Visual representations of user interactions on a webpage.
Detailed and interactive representations of a product.
Ensuring a system is continuously operational.
Words or phrases preceded by a hash sign (#) used on social media to categorize content.
Testing assumptions made about a business strategy or plan.
Titles or headings used to attract attention to content.
Visual representations created to explain or decorate a concept.
One-on-one conversations to gather in-depth information.
Deep understandings derived from data analysis.
Partnering with influential people to promote a product or service.
Visual representations of information or data.
A person with a large and engaged following on social media who can influence the opinions and behaviors of their audience.
The process of putting a decision or plan into effect.
Testing combined parts of a system to ensure they work together.
The structure of a website or app that helps users find information.
Libraries that help build web applications (e.g., React, Angular).
Visualizing the steps users take to achieve a specific goal.
Business arrangements where two or more parties agree to pool their resources.
Specialized terms used within a particular industry or group.
Important understandings derived from research.
Important images or graphics that define a product’s look and feel.
Identifying popular words and phrases people use in search engines.
Words or phrases that are relevant to the content and used to optimize it for search engines.
A visual system for managing work as it moves through a process.
Metrics used to evaluate the success of a website or app.
Reviewing existing research and information.
Examining logs to understand user behavior and system performance.
Creating content that captures interest and gathers contact information from potential customers.
Writing code that interacts directly with hardware.
A data visualization tool that helps create reports and dashboards.
Basic and often non-interactive representations of a product.
A methodology that focuses on minimizing waste within a manufacturing system.
A symbol or design that represents a brand.
Broadcasting live video content to an audience on social media.
A webpage designed to capture leads or drive conversions.
The use of algorithms to enable computers to learn from and make predictions based on data.
A design approach where an application is built as a collection of loosely coupled services.
Studying the attractiveness and dynamics of a market within a specific industry.
A model or replica of a design used for demonstration and feedback.
Testing multiple variables to see which combination performs best.
Using multiple forms of media, such as text, images, audio, and video, to create content.
Measurements used to track the performance of social media content.
Collages of images, colors, and text to convey a design concept.
HTML tags that provide information about a webpage to search engines.
Small, functional animations that enhance user experience.
Gathering information about market needs and preferences.
The structured story or account presented in content.
A measure of customer loyalty.
Determining the needs of users or customers.
The system that allows users to move through a website or app.
A JavaScript runtime built on Chrome's V8 engine.
Ads that match the look and feel of the platform on which they appear.
A list of updates from social media accounts that a user follows.
The process of organizing data to reduce redundancy.
The goal or purpose of a creative project.
Improving an organization's capacity to handle its internal and external functioning.
A programming paradigm based on objects.
Improving content to make it more effective and engaging.
Watching users interact with a product.
Data points that differ significantly from other observations.
The process of helping new users understand and use a product.
Search results that are not paid for but are ranked based on relevance.
Two programmers working together at one workstation.
A post that is pinned to the top of a social media profile to give it more visibility.
Using historical data to predict future events.
Fictional characters created to represent different user types.
A fictional character created to represent a target audience segment.
Specific problems faced by the target audience that a product or service can address.
Political, Economic, Social, and Technological analysis.
Tailoring content and experiences to individual users.
An online advertising model where advertisers pay each time a user clicks on one of their ads.
Non-numerical data that provides insights into user behavior and motivations.
Content that is valuable, relevant, and engaging for the target audience.
Ensuring that products meet certain standards of quality.
Requests for data or information from a database.
Research that involves non-numerical data to understand user behavior and motivations.
A metric used by search engines to determine the relevance of an ad.
Ensuring that an organization, product, or service is consistent.
The process of managing software releases.
The ability to keep users returning to your site or app.
Editing and enhancing images to improve their appearance.
Serving ads to users who have previously interacted with your brand.
Identifying the underlying reasons for issues or problems.
Identifying, assessing, and controlling threats to an organization's capital and earnings.
Reusing existing content in a different format or on a different platform.
Designing products that work on various devices and screen sizes.
A statistical method for estimating relationships among variables.
Conducting usability tests with participants who are not physically present.
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
Using social media platforms to promote a product or service.
Analyzing strengths, weaknesses, opportunities, and threats.
An agile framework for managing work with an emphasis on software development.
Short, temporary posts on social media platforms that disappear after a set period.
A set of standards for writing and design.
Questionnaires used to gather feedback from users.
Dividing data into distinct groups based on characteristics.
Software used to conduct A/B or multivariate tests.
Studying how users perform tasks to understand their needs and challenges.
Identifying patterns and trends in data.
The way a brand expresses itself through content.
Writing tests before code to ensure functionality.
A data visualization tool used for creating interactive and shareable dashboards.
A specific group of people identified as the intended recipient of an advertisement or message.
Popular topics or hashtags that are being widely discussed on social media.
The art and technique of arranging type.
Analyzing how users interact with a website or app.
Testing individual components of a program.
How users interact with and experience a product.
Visualizing the steps users take to achieve a specific goal.
Content created by users rather than brands.
Evaluating a product by testing it with real users.
Representing data in a visual format to make it easier to understand.
Content that spreads rapidly on social media through shares and engagement.
The management of changes to documents, programs, and other information.
The benefit that a product provides to users.
Images, videos, and graphics used to enhance textual content.
The arrangement of elements to indicate their importance.
A future-oriented declaration of the organization’s purpose and aspirations.
Using videos to promote and market products or services.
The aesthetics of a product, including colors, typography, and layout.
In-depth, authoritative reports that provide information on a specific topic.
Collaborative sessions to generate ideas and solve problems.
Basic, visual guides that represent the layout of a webpage.
A live online seminar or presentation.
The measurement and analysis of data to understand and optimize web usage.
A unique element that sets a product apart from competitors.
A markup language that defines rules for encoding documents in a format readable by both humans and machines.
A file that lists all the pages on a website to help search engines crawl and index the site.
Testing a website or app across different web browsers to ensure compatibility.
Adjusting prices or availability to maximize revenue.
Using YouTube to promote a product or service through video ads.
The conversion rate of a website or app.
A human-readable data serialization standard.
Platforms for publishing video content to engage an audience.
Designing a product from scratch without preconceived notions.
The moment when a user decides to engage with a brand or product.
The initial version of content created before it is refined and finalized.
A method of budgeting in which all expenses must be justified for each new period.
A software vulnerability unknown to those who should mitigate it.
The state of a system when there is no data to display, often a starting point for users.