Product Research

A product is only worth building if its context is well understood, and this is what we formulate at Switas. Our research and benchmarking services explore your product and its market in detail, giving you the knowledge to make strategic, informed decisions.

We take a deep dive into the current marketplace to identify emerging trends, user preferences, and unfulfilled needs. This includes:

• Recognising Market Trends: Finding new opportunities to forward your product. RIVSOR – Getting to know about Competitors products: What works, what doesn’t, and where to take the gap and help other people Defining target audiences: Determining the needs, behaviors, and pain points of your target users. Users have also deeply understood your product — so our market research is a way to align you not only with what users expect but also are severely unfulfilled opportunities others might not even notice.
• Benchmarking: Looking the Best in the Eye We benchmark your product against the industry leaders and competitors to evaluate its performance and potential. This includes:
• Factoring in Industry Standards: Making sure your product lives up to or surpasses expectations of functionality, usability, and aesthetics.
• Gap Analysis: Understanding where you are behind the competition, and where competition is lacking, thus providing a space for differentiation.
• Performance Metrics: Assessing how well your product stacks up against others in relation to customer experience, functionality, and market positioning. Leveraging these insights, we surface actionable opportunities to improve your product and position it for market leadership.

We use sophisticated research techniques at Switas to organize your services and features into meaningful categories that resonate with users. With a systematic breakdown of different components, this type of analysis creates an intricate view of how each aspect of your offering passes along to user needs, business requirements, and market demand.

Grouping your product’s features into clusters, we can:

• Determine Your Key Strengths: Highlight which features provide direct value to users and how your product stands apart from those in the market.
• Identify Distress Areas: Identify the pain points where there is a need for improvement to fulfil user expectation.
• Prioritize Development: Direct resources toward impactful areas, allowing your product to grow in line with strategic goals.

Our approach to clustering also enables you map a clearer path for innovation, revealing the whitespace and allowing you to create features that truly connect with your customers.Assign and sort vectors based on experience vector. This yields a product with the most value to users, layered on top of an already competitive landscape.

We are convinced that the key to a successful product lies in balancing business optimization and the satisfaction of user needs. We strengthen our research process on confirming the needs of all stakeholders involved so that every piece of your product is purposeful and arranged to succeed.

Thorough Needs Assessments

We arrive at an in-depth understanding with a full assessment of:

• Business Objectives: Establishing your objectives, including gaining market share, increasing user retention, or releasing an innovative feature.
• Learnings: User Expectations — how to know what your guide user wants or needs
• Market Demands: We study industry trends and competitive standards to ensure your product remains relevant & competitive

Stakeholder Collaboration

Interviews with key stakeholders help us to make sure that everyone’s needs—executive priorities, technical capacities and user needs—are taken into account. By working together as a team, you build consensus and mutual understanding to ensure features and functions are prioritized and deliver the most value to everyone involved.

Tips You Can Implement for Success

Through this process of clarifying we arrive at a tangible plan that keeps product development on track. This guarantees that your product fulfills present requirements but can adjust to future expectations, setting it up for long-term triumphs.

It is essential to know your audience before building any product. Seasoned experts identify detailed segmentation and personas so your product is built with user needs and preferences in mind.

• Segmentation: Based on demographics, behavior, and other relevant criteria, we segment your market into relevant units. That allows you to better market to certain segments.

• Personas: We create comprehensive user personas, ones which encompass various segments of your audience. The personas highlight who your users are, what they want, how they behave, what frustrates them, and most importantly how motivated they are to use your product, which guide you in making decisions about product design and development.

• Informed Decision-Making: Based on our conduct where we thoroughly researched everything, hence, we give you the data & insights you need to make an informed decision on your product development. 
• THE GAIN Competitive Advantage: Benchmarking your product against your competition we help give you points of differentiation and strengthen your product innovation. 
• User-Centric Development: With our approach, your product is built around the user, using segmentation and personas, to drive satisfaction and engagement.
• Strategic Clarity: By having a structured approach, we can really clarify what needs to be built and what is important for your product. 

• Holistic Coverage: Our product research encompasses everything from analysis of the market to segmentation of the users and adaptation of personas.
• Tailor-Made Research: Our focus is on your specific requirements - our research is tailored to provide insights and action points based on your individual business goals.
• Dependable Techniques: Our findings are based on trusted research techniques. Data-driven product development made easy 

Want to the insights you need to drive product innovation and success? Get in touch with Switas to learn more about our product research services and how we can partner with you in building better products for your market and users.