Hello, we ask the experts the questions you want to hear the answers to in the field of growth in the magnification series, our guest today is Path co-founder and cto Murat kader, one of Turkey's largest technology companies, welcome Murat welcome. First, I want to start with what I am most curious about. There are a lot of talking points about infrastructures on the e-commerce side. In fact, everyone uses different infrastructures for these points. Especially in the post-pandemic period, everyone quickly threw themselves into an infrastructure. But after a period in which everyone grows, everyone. The infrastructure in the area began to be insufficient. We know that we have been hearing a lot of transitions to chopy infrastructure lately. In this context, I would like to ask, what factors do decision-makers really need to consider on the technology and e-commerce side? Do you think that whoever you talk to in Turkey at this time is not satisfied with the infrastructure they use. He is satisfied or has other dissatisfactions, he thinks about the transition, he does not dare. There are a few different points to answer this question. The bigger a cymeter is, the more functionality you need. Due to the dynamics of so many e-commerce, you need to load products. And this changes all of the architectural experiences under the technology. Therefore, the first scale is to what extent I have a website and to what extent I have an e-commerce voice. How many products do I have, what kind of search infrastructure and how many products do I want to have. First of all, it is necessary to digest it in a good way. As the number here increases, the number of metrobuses here increases, the search functionality here increases, the side function that the website needs here increases, these seem very simple, but like favorites such as vişlis. The skills that all of the big players on the right apply in different lanes need to be decided according to these. The second variable is that I may be making huge turnovers, but my company may not have a culture of it, and I can't run a resource for it. Therefore, if I am such a company, I should not work with a place that will need a source of resources. I need to work with a more reed-orienting infrastructure. It is necessary to determine the functions I need to use accordingly. Being able to do everything doesn't require you to do everything. The basic religion in e-commerce. I have enough thermal resources for you to stick to them. What do I do now? Here the issue breaks down into two. There are ready-made systems and there are very large software that I can buy and add to my own structure. I can turn asp like haybis and take them and add them to my own system, such as software framework, text structures, with softor develop mod on the UN side, or I can go back and build an infrastructure with one of the open source technologies on my own. How much turnover do I aim to make in the near minimum? If I can find answers to questions such as how many users I have, how to manage traffic, which company should I connect to, I can go back and move forward with open source sectors, but this is a very long journey and a really good team is needed. On the other hand, if I am buying a ready-made infrastructure, this time it is a good partner. It's his partner, which is an infrastructure service provider, and I need my own push. I have answered this question in 3 lanes in order to survive in the long term. On a technology side, I don't know if I'm about technology or not, do I have a technology culture. If I don't have a culture, I'll buy a reed software. How do I decide on the license costs of this instrumental software? If I have a technology and culture, which software should I choose? It is divided into various criteria, such as what the functions of this should be. There are already very large well-known infrastructure providers in Turkey. They do not exceed the fingers of one hand. There are 3 very large reed services abroad. These are very good software and they are progressing very quickly in Turkey, they are spreading, I have to decide according to my needs, roughly. Well, let me ask this question backwards, the brand that made a wrong decision here. In fact, it loses millions of dollars. A wrong subtype of investment, return, investment, purchase causes very serious problems. The 3 most made hathanes do you think I wrote after each software left the house, I used it, I chose it as a reed, I continue to install it. A 3-year one needs to be rebuilt in its life cycle, or it needs to be rewritten. Why is a customer count growing? 2 Your needs are growing, 3 Your product count is growing very quickly. Fourth, something that is not on the list is you. Because we are evolving from Murat to today's Murat. On that day, Murat Konver was looking at the number of customers while thinking oriental, today he only looks at the number of products or today he only looks at the logistics conditions. In fact, it is evolving according to the conjuncture of the country. So it doesn't mean that I chose a software. There's no way I'm going to use it for the rest of my life. This means that no matter what you do, whether you use it today, whether you use wordpres or whether you return or work with any cloud abroad, you are guaranteed to change it in a certain period of time and you have to change it. Hence the line. It should not be accepted as such. If you have a large e-commerce site, if you are above a certain number of products, if you are above a certain number of orders, it is necessary to approach the subject architecturally. You need to have a system where you can collect product information. Apart from the e-commerce system, we call it my share. Product information has made me grow even more. You have to dedicate that effort. I don't just keep one virtual shop on the e-commerce site on the front. Keeping product information in another place, cargo, logistics and delivery information in another place actually saves you from all the troubles. One of the dilemmas of the dream is the marketplace side. You don't end with publishing it on an e-commerce site today. You have to go live in 6 marketplaces. It's hard to get out in the marketplace again. Yes, there are very easy partners. I was able to integrate it. This is also nice but good architecture. It moves you to a place where you can change the system for the rest of your life. Why? Because now your website is one Channel 1 marketplace for you, another channel is trendway, another channel is Amazon, another channel is going upwards like this. Your mobile application is also a channel architecture like this, whether you make a mistake or not. No, with a 6-month effort and a 5-month effort, if your product information category tree is solid, you can move from anywhere to anywhere you want, so I actually understand that in a country where it is difficult to predict even the near future from the answer you said, it is actually necessary to plan the future a little. It is necessary to know where to run, so that mastering the right concepts actually solves all the rest of the problems. For everyone who reaches with e-commerce, there are terms for where the globally defined information of this business will stop. What is a movie, what is OMS, what is c ram, aco Mesut. What is Yarar hadns serem? What is Hadles CMS? When you know these, you actually start playing with the systems very easily. That's what we've talked about so far. In fact, if we need to go down to the decision makers at the technical level, there is actually a very difficult job there. Because there are so many tools, both in terms of costs and in terms of costs. There are cloud technologies and it is necessary to make decisions here. There are also decisions such as keeping data abroad and keeping it in Turkey due to legal obligations, and maybe cities are among these decisions. The people at the head of the spirit are not heard against the cheap versus the expensive domestic solution versus the foreign solution, or the 10 prem cloud, all of these are actually points that need to be decided and the top managers need to be convinced of this. In these dilemmas, of course, decision-makers try to make decisions according to their own reality, but if you had to give a starting point here, what advice would you give? I worked as a consultant for 2 years after calling from corporate life. I have worked as a consultant to very large companies. In other words, I have worked with many people who are in the top ten in Turkey in the retail sector. That's about being on that side of the seat. There's a huge difference between being underneath. In fact, this side is easier in terms of making decisions, so you say that you should do this, but due to the responsibility you take while working with these companies, you are definitely trying to choose the right decisions about the financing of that job, the success of that job, and the future of that business at the destination. The question you ask presses right here. Let me give you an experience, many retail sectors in Turkey have recently decided to expand abroad. I'm talking about the last 23 years. What will happen because of this recent decision? I have nothing to lose. Now I'm here. He also said let me try this. Now that has completely changed the game. Do you know why? For maybe 4 years, the man has been using the same infrastructure, using large infrastructures. He said that I had this in the cloud just to go abroad, I can use this. In Turkey, the foreigner looked at it and said how beautiful it was. Ya said I am opening a website with one click. He said that I put the products in it and sell it, and the transition suddenly accelerated. Here, it is necessary to answer this question as follows, how long do I want to give to this question, right or wrong, what do I want to give to which market, how much 5,000 TL, how much do I want to go out in a market. Whether it's shopping with a language-independent credit card, throw it anywhere, okay, I've increased the rumor. It's another simple thing when you say that I can work with more than one paament prodi in 15 countries. When he says he wants to make an MVP, another decision has to be made, and the longer the number of functionalities of the project, the more likely it becomes, the less likely it becomes. Because you know, the rate of going live in all projects over 3 months decreases. It is necessary to get it live as soon as possible in its simplest form on an e-commerce site with simple functions. And we shouldn't start from scratch as much as possible. If you don't have a rose inside, what you say. In fact, no matter what kind of culture there is, it is much more important to get consultancy or ideas on this subject from those who know the job and experience a lot, as they see more technology. It turns out to be a decision that will save millions of dollars. Now I would like to turn the subject to human resources. As far as I heard, it has a human and human team, and technology human resources are currently difficult to find many human resources in Turkey, but it is more difficult on the technology side, and this team has evolved from a core team as a result. Therefore, you have created a growth for your own company, which is very interesting to us. Here is the biggest challenge you face in reaching new human resources in the technology sector and what strategies do you implement to overcome these challenges? I entered the sector in 2,003 2,000 quarters, I always dealt with software writing companies. I was a manager for a long time. Eventually, I started my own company. The number of software developers, IT resources, and people working in this sector was always small. We couldn't always find people, it was always expensive. By the way, there were never a lot of cvacı, php players, datn walking around, there were no reacters, for example, you couldn't find it, now there is no brother, you know, it was few then, now it is gone. Also, with covid, the whole balance of the world has changed, together with Turkey, in fact, while we are working beautifully in our offices, I don't know what to do while designing our offices, while designing playgrounds, designing dining areas. Then came covid, the whole culture changed and we all went back to working remotely. That led to the following. All of the IT groups of the team gathered in Istanbul, Ankara and Izmir are piled up all over Turkey and they do not want to come to the office. We also want to work together in the office, he gave up. Now, this has brought with it an expansion of an i t source towards the end of covid. We were able to turn around and find a source of resources, but the costs were too high. I started to do job interviews with the men in Eskişehir, the man in Kayseri and the man in Van. I came across people I had never considered before and accelerated my growth. As a company, at the point we have reached as the IT ecosystem in Turkey, everyone can find a job everywhere in any way. But this inflationary environment has actually hit IT companies the most. Because I don't know what the salary should be anymore. Should I get $20? I have to get my 40 liras, I have to buy my 60 liras, I'm looking abroad. In America, in Central America, in Brazil, you have 3,000 to 3,500 dollars in your developer salaries. I'm looking at the good figures, I'm going back, I'm going back, look at the salary of the resident here. Completely different figures come out. When you compare them, even when you put cost and human resources side by side, there is still no human resource. How can you find it, there are a few things that the developer is looking for right now. They want up-to-date technology. They want you to have a build on a Microsoft tour at work in the fronland back end. They want you to use one of the current technology languages or use their framework. They want money, they want good money. You have to be able to give this money. The third enco is not very corporate to accept, mountain brother brother. In your book, you don't call your manager a manager, you learn together, you can develop, you can offer a comfortable seat in the chair you can offer, for example, I remember in the early years of my career. You know, you're sitting here, you're going to do this job. With such sharp rules, you go out to dinner at this hour. You arrive at this hour. There is none of that. Brother, now people work in the way they want to be motivated in an environment where they learn comfortably. If you manage to explain this out as a company, you can compete with the right source very quickly, I think another one. And it's a matter of finding a source of food, as well as identifying what you need within yourself. When I say this, we are not firing rockets into space. We don't write a weather system. We do not perform high CP and high c p operations on such large computers. We are an artificial intelligence group, we do not write. We use an artificial intelligence group, but we write an e-commerce system. The languages we have written are more no, so as a company owner, as a product company owner, or as a business on the internet. As a company, I have to define my technical desire very well. That's what my developer does. Data comes from here, data comes from here, these are the dynamics and that's my expectation. When you define this, the highways within the company open up and the employees are happier. Because there is definitely an older brother or someone who is more mentor than him. He's been back and forth on that highway maybe a thousand times, and he knows every part of that plate. When he gets into the business, he explains how to walk there, and therefore the startup process accelerates a lot. Not only is the learning pot very fast, but it's also very fast. The sweet value extends a lot, in fact, I understand that this can actually be done with the guidance of people in project management with high-level knowledge, and it should not be reduced to being a software developer. Everything we describe here is related to the writing ecosystem, there are 90-odd roles. In the writing ecosystem, in a writing ecosystem that touches the internet. In other words, there is a project, there is an analyst, there is a memory of tesme. There's a lot of pushing, there's a datnetci, there's a datnetci, there's a reacter, there's a floater, there's a migration, you're going to the number of pıt, pit pit, pıt pıp. Each of them has different job descriptions, but it is not necessary to be a software developer to work in the software ecosystem. You are one. You can be the top of the project, you can be an analyst, you can be a tester. I'm telling you this because of this. From here on, the subject will be given to a place where the software is more automatic, where we can produce writing by saying only, and where we know architecture. I'm not talking about it at all. I want to ask, we'll get there in a moment, but a lot of universities will be working on the technology side. Right now, our friends and siblings are studying, they need to learn to know if I can give them a lot of university visits, do you have any advice you can give them in this context. Stop learning software languages. What do you need? Now it is enough for them to be very good at one software language. It's enough to have knowledge of the algorithm, I don't agree with that. For example, it is not that there will be no need for a software developer. I always give this example and this example. The number of software developers in Turkey is 230,000 to 240,000, currently there are 8,000,000 software developers in the United States. Only the European Union would have hired 800,000 software developers 2 years ago. Next year is one. He announced that it would be 2,000,000. Now, when you look at it like this, it's already very fast, brother. You know, we need people everywhere, and when we are dealing with software with everyone, the operator does not have to create something. Test engineers are also needed. There is also a need with our project. A man who knows the whole business model and understands the technical side is not likely to be unemployed. If you are a person who reaches e-commerce today, how does cargo work? How does he end up with more than one shipping company? When you know what the return process is, you are not unemployed again. Just like I said, you have to learn to learn. That would be my first answer, and my second answer would be algorithm information. My third answer would be that they learn a business model. It is enough that they know any business model inside out. At the last point we were curious about, we asked all our guests about the impact of artificial intelligence on their fields, but it is one of the points I am most curious about. There is also a segment that thinks that how this issue in the field of software will progress and that the algorithmic perspective will be lost as a result of the laziness of people who produce software with the support of artificial intelligence. On the contrary, there are those who think that it must be worked on because there is a need to get out quickly. In this regard, yours both in the near future and further afield. I'm very curious with your thought, I couldn't recover for a long time after artificial intelligence came out. So I couldn't help myself in the sense that what am I going to do with it, where am I going to use it, what am I going to do with it, yes, something ******. Indeed, my phone is also a burden, I have it on my computer, it is a part of my life, but it works for me. It doesn't work for my company – I can't use it in the sense of a palator. When I think about it in terms of creating products, I don't think of anything. Now we need to get the opening right. I illustrate this with an example both on the software developer side and on the company side, we are talking about the disappearance of professions in the future. We are talking about the fact that professions will not exist, that various professions will disappear. Let's make an example of this. If you dream of an interior designer, I hope you have or will be. Have a plot of land on the top of the father mountain in Fethiye. He wants to build a house on this land. Let's talk together about before and after artificial intelligence in the current world. What you're going to do right now is, you turn it on, you call it artificial intelligence. I have a house on the island. I want a villa here, you are designing it for me. He pulls out a crack. What did you used to do? You would hire an architect, you would hire an interior designer, you would send that bee there, you would tell how many square meters it was, you would have that building drawn and you would continue, the difference between the two is that the interior designer chooses the material from which the house will be built according to the season there. He chooses the intervals of the beam of the house, and decides whether a well will be drilled according to the season there, whether water will come out of the well to be drilled, and what should be in the garden accordingly. He thinks about how to warm up, at what height of how many meters. He thinks about it. He learns from various institutions of the state how many floors he can make here, and accordingly, he gives an output every 2 months. Then the artificial intelligence gives an output in 15 seconds. 2 outputs are not equivalent, what will happen to this architect? If someone can give all of these experiences to artificial intelligence, they say, "This house, this square meter, you have to use this pain. I'd like to see a feature in the garden where the cliché ranges are going to be so much, then we're just competing on the same level with the power of knowledge. This is how professions will evolve. When you spin it, it's a software developer. He can ask for a copy of any code, but he can't describe it if he doesn't know the architecture. He also doesn't know where or how to install the code. He doesn't know how to write either. This is where we will also be crushed. We're going to have architectural knowledge, we're going to have algorithm knowledge. We will describe in detail what to do to artificial intelligence and place the output it receives from it in the right place. This is how they are used correctly. Many studies abroad show that the success rate is low in places where artificial intelligence is alone, and the success rate is high in places where people are alone, but it requires a lot of effort. Human with artificial intelligence. If you provide your inflation, that's when it actually comes out. That's how we need to be positioned. To a similar question, Uğurda gave the same answer. In fact, he said that using artificial intelligence in a moderated way, not using it alone, would bring the most accurate result. Let's get from here to there. How do we evaluate this as a company? I say. I couldn't get up from my seat for a long time. When artificial intelligence came, I turned around and looked at what I was doing. I produce 5 different sector articles in Turkey, they are e-commerce articles, we produce. We produce articles in the sports sector. We tried to connect the end of each software we produced to artificial intelligence. I'm not talking about a small part of it. To give an example, the event changed as soon as we started to think about what to do with artificial intelligence, which we call pin in e-commerce sites in this conversation. We have automatic product image generation, we have experience of automatically converting products into different languages. What we call storytelling is to give the story of each product and to give very simple programs for all products and to prepare completely different lenlin pads, and these have started to run to places where artificial intelligence running to automation is very efficient. Therefore. No, when I think about how to put it in the nose instead of thinking about what I can do about artificial intelligence, something completely different emerges. Very true, I agree with this point. There was information that came out in Davos recently. I'd be curious about your comment on this. 5 years later, it came to the conclusion that people should change 40% of their own skills. Do you think there may be a post-artificial intelligence in this area? Maybe in the distant future. What do you think would happen if this 44% of software developers need to be changed, which is a very serious feature set? I think everyone is outside of us. Let me tell you, then I think the whole world will have to learn software. I've been talking here for 5 years. Lawyers also have to learn spelling. Engineers also have to learn spelling. Doctors have to learn spelling or there are very simple examples. From today until today, when artificial intelligence comes out, there is a beautiful keyzer. So now you know that new surgeries are coming out. They are performing surgeries with robotic arms, who will code them, who will program them, who will be the operator of this? Will a doctor and a software developer always be side by side? When we come to the agenda of artificial intelligence, that doctor has to learn how to use that program. What I am saying should not be understood as a written language. It is necessary to take it as algorithm information, it is necessary to understand it as existing information. I think the rest of the world needs to learn this. He needs to prepare for this. Because we have accepted this. We said that if human and artificial intelligence are together, they work with a lot of performance, and by adhering to this, each of the professions will transform one by one. Another example is that Canada has recently been asked to confirm the decisions in the courts with artificial intelligence, and it turns out to be wrong. Someone needs to tell me why this turned out to be wrong. Someone has to make an effort to right these wrongs. What I mean by making an effort is that it turned out to be wrong for this reason, so let me fix it. Now, the mass of software developers in the world is not capable of doing this, we do not know what artificial intelligence produces and why. We have more or less such a problem. We never talked about it, together and tried to solve the world. Therefore, people other than software developers will learn in the summer, and I think the biggest change will be there. Let me give you a direct answer to the question you asked, the last step is for those who are currently working in the writing ecosystem to learn the patterns of asking questions and to bring artificial intelligence into their lives in order to prepare for artificial intelligence. I digested it, yes, there is such a thing as artificial intelligence. The fact that he started to question how I can apply it in my own business with my own institution triggers this whole transformation of brokenness. Very true, thank you very much Murat for participating and sharing your ideas today we talked about what awaits us in the coming years to grow technology. If you want to be informed and support our new videos, it's up to you to subscribe, like, comment or share.